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This is What Causes Your Customers to Run to Your Competitor

It's every marketer’s worst nightmare: Churn. It's what happens when customers, who are notoriously fickle with their loyalties, come to a company, only to leave eventually for your competitor.  If you've experienced this, it's probably not specifically about your...

The 5 Things Your Facebook Page Needs to Look Professional

Your Facebook page: it’s your company’s digital doorstep. Whether you’re setting up a new home page for your brand or trying to ensure that your existing one is as good as possible, you know that quality is everything, and it’s essential to ensure your page reflects...

The 5 Things People are Going to Your Website to Find

Building a website for your business is a great way to attract new customers and keep in touch with old ones. What many business owners miss, though, is that customers expect certain things from your website. This is not a one-way relationship. If you're going to...

The 5 Things People are Going to Your Facebook to Learn

Today, there are more than 2.23 billion monthly Facebook users. This represents an 11% increase from last year. In case you had any doubts about the functionality of Facebook, this statistic should put it right to rest. As if that weren’t enough, there are also 1.15...

5 Website Elements That Will Make Your Local Customers Happy

Did you know that more than 50% of customers who conduct a local search will visit a store within a day? What's more,78% of local mobile searches result in an offline purchase, and about 56% of all "on-the-go" searches have local intent. To put this another way, local...

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